100% Original Design Exhibition

100% Original Design Exhibition Enlarge

From 7th april 2014, Palazzo Reale in Milan will host the 100% original design exhibition, a selection of icon pieces made from 1945 to date, promoted by the Milano city council culture department (Milano-Cultura) and produced by Elle Decor Italia.

The 100% Original Design Exhibition is the 2014 edition of be original, the project that champions signature design, conceived and promoted since 2012 by Elle Decor Italia. It has given rise to debate that aims to protect creativity and originality, in addition to combatting industrial design forgery in Italy and the world.

The exhibition highlights creativity in design since the war. A creativity spread by the founding fathers of international companies that still protect a solid design and entrepreneurial tradition and by dozens of designers and architects who have shared and still share its history. A small overview of a huge heritage.

FontanaArte is showing two of its most iconic pieces: the Fontana Table Lamp by Max Ingrand (1954) and the Parola Table Lamp designed by Gae Aulenti and Piero Castiglioni (1980).

Palazzo Reale (Milan)

7/27 april 2014