FontanaArte was the recipient of the Interactive Key Award, one of the most important Italian awards for digital communication, sponsored by Media Key, which this year celebrated its 17th edition.
The company won in the category of Beauty, Fashion, Luxury for its website, launched in April 2015 concurrently with the Euroluce trade fair.
With the restyling of fontanaarte.com, FontanaArte revitalizes its digital image while remaining faithful to the DNA of the historic brand of design lighting and furniture.
Developed in collaboration with the IM*MEDIA web agency of Palermo in desktop, tablet and mobile versions, the key to the design of the new FontanaArte website is emotion and narrative as the vehicles of the aesthetic excellence which, since 1932 with Gio Ponti, has always been a synthesis of international design planning, Italian manufacturing and commitment to research and innovation.
An approach which, starting with the home page, guides visitors through a process of discovery of design products, contract projects from around the world, and a brand whose identity – history, design culture and artisanal tradition of glassmaking – is condensed in an interactive wall. For visitors, the discovery continues in the Designers section, as well as the institutional sections, but especially within the pages of the specific lighting and furniture products.
An important recognition that confirms the ability of FontanaArte to be a cutting-edge company, able to excel not only in the design of innovative lighting but also communication.
The Interactive Key Award is the national prize dedicated to the web and interactive communication. Established with the intention of stimulating creativity and technological innovation in online products, it involves web agencies, communication agencies, companies, operators, and mobile marketing and web professionals. The jury of the Interactive Key Award is made up of experts in the web and new technologies, communication professionals, account managers and trade journalists. The criteria on which the jury evaluate the entries are creativity, content quality, innovation and ease of use.