Max Ingrand, a new art director leads FontanaArte into the industrial age
In the mid-Fifties, a French master glazier and decorator, renowned for his stunning stained-glass church windows is invited to the art direction team at FontanaArte. There is an enormous upheaval in the interiors market of the day, riding the wave of the economic boom and capturing increasing numbers of customers from various sectors of society. Manufacture of limited series and one-offs shifts to mass production, from artisanal systems to prevalently industrial processes. Max Ingrand is the front line at FontanaArte, guiding this evolution and taking the company towards more intensely industrial production but always keeping the craftsmen in his sights.