New art director Gae Aulenti develops product and communication synergies
Carlo Guglielmi comes to FontanaArte at the same time that Gae Aulenti becomes its art director. Architect Aulenti, who had already worked with the company in the past, is another leading light in the corporate renewal process. Her first move is to makeover the collection, personally designing lamps and furnishing accessories that are still in the catalogue. At the same time she recruits a team of young contributors, validating the corporate mission to scout talent and acknowledging the importance of various strategic communication levers. She is flanked by Piero Castiglioni in product development, by Pierluigi Cerri for graphics, and Daniela Puppa and Franco Raggi for event and exhibition management.