FontanaArte presents its 2016 Collection at its flagship store in Corso Monforte, Milan, during Salone del Mobile, which runs from April 12th to 17th

FontanaArte presents its 2016 Collection at its flagship store in Corso Monforte, Milan, during Salone del Mobile, which runs from April 12th to 17th Enlarge

FontanaArte’s showroom design for Milan Design Week is inspired by ‘The Factory’, Andy Warhol’s legendary New York City studio that he founded in the 1960s. 
The CalviBrambilla design firm wanted to help FontanaArte recreate the atmosphere of that immortal place, which was also called the ‘Silver Factory’ thanks to the tin foil that decorated its walls.
It was a venue of the avant-garde, a space for experimentation, a creative design hub that was unconditionally nonconformist, a reference point and hangout for artists, designers, musicians and stylists from all over the world. 
In the showroom, Andy Warhol’s famous silkscreens, boxes and other icons of Pop Art become display cases for FontanaArte’s lamps. 
It is an ironic reference to the works of art that were mass-produced in the New York City loft, just like on a factory assembly line. 

FontanaArte The Factory 
12/17 April 2016 
10.00 to 21.00 
10.00 to 18.00 (Sunday 17th April)