FontanaArte celebrates 90th AnniversaryA history of design icons.
Founded in 1932 in Milan, FontanaArte is preparing to celebrate almost a century of history. A milestone that the company wants to share with its customers, professionals, design enthusiasts and the city of Milan on the occasion of the next Design Week from 6th to 12th June.
A journey between the past and the present through the historical archive that will be presented, with a series of other initiatives that we are going to unveil, during the time of greatest attention and participation of the design world.
The history of FontanaArte and its natural relationship with glass and light coincides with the birth and growth of Italian design, pioneered by Gio Ponti and his instinctive promotion of a new cultural unity in the industrial age.
Still today, in the 21st century, the “Arte” that Ponti added to the company name is the key to an identity that exists beyond any single serial product. The timeless spirit, balance between art and industry, is the same that inspires FontanaArte's contemporary production, an equilibrium of clarity and durability.
On the occasion of the company's 90th Anniversary and with a view to updating the guidelines and coordinated image of the brand, the FontanaArte logo has been revisited in its MILANO 1932 payoff. While the logo itself - FontanaArte - remains unchanged with its original Bodoni font, the payoff Milano 1932 is now all in capital letters in the new Parmigiano font, centrally positioned and without the comma.
To affirm and underline this important anniversary, FontanaArte wanted to create a dedicated logo that will be present on printed and digital communication materials, in all its forms and formats, throughout this year.